This guide covers all the elements that make an email signature a successful marketing tool for your business.
Millions of emails are sent every day by businesses all around the world, communicating with each other. Most office workers will send at least a dozen emails per day to customers and people outside of their organisation. Having an email signature for your company is a perfect opportunity to up-sell your products or services and generally advertise your company.
Email signatures are generally one of the last things a business will set up and optimize, because its not considered to be an important marketing tool. However, if you were to approach a marketing professional, a good email signature will be one of the first things they suggest you implement. This is because it is a cheap but effective solution to increase your up-sell and marketing of your company.
Your email signature is important, so have a read through the below tips and examples on what to do, and what not to do. To implement all the of below tips, you can use our email signature generator or code the signature in HTML yourself.
Email Signature Tips
1. Use standard fonts.
Your signature should only use standard fonts, which are installed on all PC’s by default. If you don’t use standard fonts, you may find that your email signature is not visible on the recipients PC, as they might not have that font installed. Also, it is best practice to only use one font in your whole signature, instead of using multiple fonts. When considering text sizes, dont have more than 2 different sizes in your signature.
2. Use your company standard colors and logos.
When creating your company email signature, be sure to know what your company colors and logos are and where to get access to them. With exception to your logo/image, try to limit your signature to only 2 colors, otherwise it can look unprofessional and messy. Images should not be any bigger than a postage stamp. If images are too big, they will take up a lot of space on yours and your recipients email server. Visualize what you would like to make your email signature look like, taking into consideration the height and width of your logo and where you could place it within the signature. Placement of the logo can completely change the way your signature looks and in some cases, the placement can also help people memorize your company.
3. Include your contact details.
That is the whole point of an email signature, right? Make sure to include all of your contact details to make it as easy as possible for your customers to contact you. The most popular details to use are: Phone, Fax, Mobile, Email, Physical Address and Website. If you use a messaging service, you could also include those details, such as your Skype name. The idea here is that you want your customer to engage with you regularly to build trust, so having more than a couple of channels to reach you is important.
4. Insert social icons to your email signature.
With the use of social media exploding in the last 10 years, you should be including your social pages into your signature. Your social media profiles are very important as they can help you connect with your customers in a much more personal way compared to the traditional methods. Social profiles will also help you build trust with your customers as they can read your reviews, see how active your company page is, and how you respond to customer complaints.
5. Have a call-to-action.
Having a strong call-to-action ensures that you keep your customers engaged in your product or service. You don’t want to make it seem like you are being a pushy salesman or to appear spammy. Instead, style it to look like part of your email signature.
An example of a call to action would be: “See our latest 2017 car care products” or “Click to get a promo code for 5% discount on your next online purchase“.
Think of a good call-to-action for your business, and implement it. If possible, track the link in your email signature through Google Analytics to find out how many people actually click on the call-to-action link in your email.
6. Dont over-do it.
It can be easy to go overboard with your email signature. Have you ever received an email from someone who’s email signature was longer than the email itself? It just looks overcrowded and hard to read. Keeping your email signature to a limit of 4-5 lines of text is optimal.
Your signature should only contain the information that is important for the viewer, such as logo, contact information, social icons and a call-to-action. If you start adding things like inspirational quotes and other information that is useless to your customers, then you could be losing their attention and possibly tarnishing your company image.
7. Make sure your email signature is mobile friendly.
Mobile devices are used to open over half of all emails that are sent worldwide. This means that your email signature should be mobile compliant, otherwise you might find that your signature is a mangled mess when it gets to the recipient – and that is never a good look!
The best way to ensure that your email signature is mobile friendly is by testing it across multiple mobile devices such as Android and iOS. Alternatively you could use an email signature template or our email signature creator.