What Are the Best Fonts for Email Signatures
You’ve decided that you want to make a fancy new email signature, and you want it to stand out from the crowd – but how? The answer is, not with fonts that aren’t standard!
The most compatible email signatures typically use fonts that are standardized and come pre-installed in most PC’s, Mac’s, Mobile phones and Tablets (Windows, OSX, iOS operating systems).
Here is a list of fonts which are safe to use with email signatures:
- Arial Black
- Comic Sans
- Courier New
- Times New Roman
What if I don’t use these email signature safe fonts?
If you don’t use one of the above fonts in your signature, chances are the recipients mail client will fallback to using the second font you specify in the font-family property (which you should be doing) of your email signature. If the second font is also unavailable, it will then use the third specified font, and so on. You don’t ever want to rely on this as a way to structure your email signature, as your email signature may look much different on the recipients mail client, than it did when you sent it, only because it will be using a different non standard font.
I can see the custom font in my email client, why cant the recipient see it?
Because the recipient may not have the font installed on their computer, and in order for them to see it, they would need to download the font and install it. You certainly don’t want to put that sort of stress on any of your recipients!
Email signature font best practices
Follow these best practices when deciding on the font and style of your email signature:
- Select from a font in the list above and consider what font your company uses.
- Use 10-12pt font sizing for best readability, or you can use 14pt if your customers are visually impaired.
- Try not to use italics or bolding, except if you are trying to convey an important message to the recipient as their eyes will naturally be drawn to anything that is italic or bold. This might include your company text, such as “The taste of Japan” in this template. Using it once in the email signature to convey the message is fine and it wont look too unsightly.
- Use the same font for the body of your email and your email signature. There is nothing worse than seeing an Arial font for the body of the email and then seeing Times New Roman font for the email signature. If your company uses Arial to send out emails, then use Arial in the email signature.
- Don’t use more than 2 colors in the text, otherwise it will look like a rainbow (the example below).
- Use a darker font color such as black, dark grey, brown etc. Don’t use a light color such as yellow or pink as it becomes much harder to read the text.
Which font is the easiest to read for email signatures?
Studies have shown that Arial in 12pt size is the easiest font to read on a computer screen. The second easiest is Verdana in a 10pt size. Notice that both of these fonts are sans-serif? Serif fonts are proven harder to read on a computer screen as the resolution of the screen makes it harder to see the strokes on the end of the letters on a serif font. You should definitely consider these things when deciding what font to use for your email signature. After all, why would you want to make your email harder to read, right?
How NOT to apply fonts and colors to an email signature
In the example above, we have used at least 5 different fonts and 5 different colors. You can see (hopefully) how absolutely terrible this signature looks and how anyone viewing it would think its a joke, or a very informal email that you are sending. Believe it or not, we have seen these sorts of email signatures in our time, and its not as uncommon as you might think. If you follow our best practices above, you cant go wrong.